Monday, November 8, 2010

Aint nothin' but a Rolling Stone


For this blog post, I decided to analyze the October issue of Rolling Stone magazine.






Image courtesy of heroturko.org


Thesis: Rolling Stone magazine is about "All the news that fits". It provides interesting articles about pop-culture, politics and world events to inform and interest the reader.


5 facts-Only 5% of Americans exercise on a given day

In a recent survey Atheists scored highest on knowledge of religion.

U.S. revealed that it secretly tested STD's on Guatemalans.

Arnold Schwarzenegger recently signed a law to treat pot possession like a parking violation.

"Like a G6" is currently the top itunes song


Triune Brain-Magazine focuses a lot on the neocortex. The reader is provided with many text heavy articles. In earlier sections of the magazine there are more pictures, appealing to the limbic.


With RollingStone.com the magazine enters the age of convergence. Here you can find articles from current issues as well as old archives. There are also endless videos, links and advertisements. Many of the cover shoots can be found online as well, with links to the full sets of photos.


Many of the advertisements use the beautiful people technique, showing glamorous folks in an attempt to sell the product. Also, one Skyy vodka ad seems to be particularly focused on the reptilian brain. It uses bright attention grabbing colors and somewhat suggestive imagery to grab at the reader's primal side.